Secure Lifestyle & AI in Business

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Secure Lifestyle & AI in Business

Secure Lifestyle & AI in Business 2560 1109 UMBRA Select

The future is apparently here as artificial intelligence being used on a day-to-day basis is no longer a mere concept but a tangible reality of the modern world. For many, it is an exciting time, one of enhanced productivity and output, but for others they are treading carefully, unsure of what this means for the future.

At UMBRA International we wanted to explore the topic with you, allaying any potential fears and exploring both sides of what is already, or soon to become, a new fixture in our lives.


Q1) What is AI and specifically ChatGPT?
AI – Artificial Intelligence is a method of making computerised technology simulate human intelligence. It can problem-solve or perform a task otherwise performed by humans. ChatGPT is an AI chatbot that is capable of understanding and generating human-like responses. It can answer questions, summarise text or data, generate written content and translate languages.


Q2) What are the most obvious benefits to businesses using features like Chat GPT as a go-to resource?
There is the potential to utilise it to assist with research, communication and the automation of certain processes. The vast well of data it can mine from and the speed at which it can do so can provide businesses with a wealth of data to refer to. Providing 24/7 customer support in the form of chatbots can offer an enhanced customer experience. This communication can be expanded into accounting, social media, and HR, etc.


Q3) For a business or individual worried about digital safety, what would your top recommendation be to alleviate their concerns?
Implement robust data protection measures, including encryption and authentication, ensure secure storage practices, regular security updates, intrusion detection systems, regularly audit activity, train your employees to fully understand how to be security aware whilst using AI, and stay continuously informed with the latest updates in the field. Ensure your systems are designed to respect privacy and avoid all bias and discrimination.


Q4) How is AI impacting the physical aspect of security?
AI has an increasingly important role in improving physical security systems such as CCTV. The systems can monitor and detect intrusions or suspicious activity by analysing the images and motion. AI is trained by learning from historical data to differentiate between normal events (animals or environmental factors) and potential breaches. The facial recognition technology integrated into systems can analyse features in real-time and match them against databases to identify anyone of interest. Video analytics can do the same for object detection and tracking, facilitating more effective surveillance.


Q5) What would you say in response to those concerned about the displacement of jobs, with the growth of automation through AI?
The goal of AI is to take over mundane tasks, allowing humans to focus on more complex activities. With this support tool, workers can increase their productivity and decision-making.


Q6) How can AI be used to support decision-making within a business?
AI can access and analyse a vast pool of data, providing reports with valuable insights that can inform decision-making and strategies. It can make predictions based on historical data and patterns, giving companies the ability to anticipate outcomes, assess risks, and make more informed decisions.


Q7) Can AI be used to increase protection within digital security?
With the ability to analyse large volumes of data, AI can detect any patterns or anomalies connected with security breaches and fraud. With a continual monitoring system set up, it can flag suspicious activity in real time. With 90% of all data breaches linked to phishing attacks (Cisco) AI can help in detecting and preventing these attacks by analysing email content and sender behaviour. It can also strengthen user authentication by analysing things such as typing patterns, voice recognition, and mouse movements, thereby strengthening security measures beyond passwords and biometrics.


Q8) Are AI systems reliable?
Building and maintaining the AI systems and ensuring a diverse set of data is used for training the systems is costly and time-consuming. Without a sufficiently wide pool of data to extract its data from, AI can produce incorrect results. Currently, an AI system like Chat GPT’s information is limited as its information is limited to 2021. Additionally, cybercriminals can also use AI to create more sophisticated attacks.


Q9) What can businesses do to ensure that ethical considerations are made in terms of bias, employee well-being, transparency, and accountability whilst using AI?
AI systems can only be as unbiased as the data that they are trained on. Meaning that businesses have a responsibility to ensure their systems are trained on impartial and representative data. One of the primary concerns discussed in relation to the increased use of AI is the supplanting of workers. It is critical that businesses ensure the psychological security of their employees is considered, whilst focusing on how AI can be used to free up employees enabling them to focus on more creative and strategic work. For a business to make a decision based on information provided by AI, it is important that its systems are transparent, meaning that its decisions can be understood and audited by humans.

With the implications both positive and negative on businesses, it is important that they learn to navigate the complexities of AI in order to harness its full benefits and continue to innovate.

If you would like to find out more about how UMBRA International could assist you in updating your security measures, please contact us for more information.

From all at UMBRA International, we wish you a safe and secure AI experience!



Written by Kim Garrett